アライドアーキテクツ provided end-to-end support for ソロフレッシュコーヒーシステム's DRIP POD subscription service, from advertising through landing page development, starting with Kaname.ax, and redesigned the messaging around quiet operation and the proper temperature. This reportedly contributed to an improvement in CVR.
アライドアーキテクツ consistently handled digital marketing initiatives for the DRIP POD subscription service operated by ソロフレッシュコーヒーシステム, including advertising production, landing page development and optimization, and campaign management, starting with customer insight research using Kaname.ax.
There was a need to broaden the messaging. By integrating creative production and landing page improvements with campaign management, the company strengthened coordination among initiatives to address the consumer decision-making process.
Based on dissatisfaction identified from customer feedback, the messaging was shifted to emphasize DRIP POD's quiet design and stable, proper temperature control. Quiet operation, proper temperature and trust in the UCC brand were organized as effective comparison criteria and reflected in the advertising and landing pages.
As a result, consistent optimization from advertising through the landing page contributed to an improvement in CVR and established a process for continuously carrying out the cycle from message development through production and testing. The client commented that starting with customer feedback had increased the level of insight.