Vpon announced that it is redefining its corporate brand as VISIONARY NIPPON and establishing a framework to lead the creation of a ¥100 trillion Japanese cultural export industry. It also announced the appointment of Watanabe Kenichi (渡邉賢一) as Chief Narrativist.
Vpon has announced a refreshed brand strategy, adopting VISIONARY NIPPON as its new corporate brand and establishing a framework to guide the overseas development of Japanese culture toward the creation of a ¥100 trillion market. Through this initiative, the company plans to connect traditional and regional resources across Japan using data and AI, promoting cross-functional collaboration in marketing and business development.
VISIONARY NIPPON, the core of the new brand, was developed as a brand concept embodying Vpon’s mission, “Energizing the world through the appeal of Japan.” It is positioned as a framework for taking an integrated approach to developing the methods, talent and funding environment needed to convey Japan’s appeal to the world, while pursuing a unified approach to domestic and international markets.
The announcement also stated that value designer Watanabe Kenichi (渡邉賢一) will become Chief Narrativist. Watanabe has been involved in communicating Japanese culture overseas for many years and will be responsible for strategic planning that combines data and narrative. Vpon aims to promote cross-industry initiatives by viewing Japan as a single orchestra.
Going forward, the company plans to strengthen inbound tourism support and overseas expansion support and lead the creation of a ¥100 trillion Japanese cultural export industry. Cool Japan DX Summit will be updated to VISIONARY NIPPON | Vpon MATSURI and is scheduled to develop in a new form while continuing to expand its roster of speakers and participants.