PUSH Japan appointed Okamoto Aime (岡本あいめ) as President, while founder Sunda Mike (スンダ・マイク) became Global Managing Partner. The company established an operating structure spanning multiple locations, including Japan, to oversee its global expansion and growth strategy.
PUSH Japan, headquartered in Shibuya, Tokyo, announced that Okamoto Aime (岡本あいめ) had become President. Founder Sunda Mike (スンダ・マイク) also became Global Managing Partner and will oversee the company's global vision and strategic growth.
Okamoto Aime (岡本あいめ) said that she would oversee day-to-day operations, team development and partnerships with clients, and lead growth in Japan and overseas. Mike said that his role would be to embed creative quality across the organisation, describing the leadership transition as a natural progression.
Okamoto Aime (岡本あいめ), who has Japanese roots and was raised in Germany, has worked in finance, operations and business development across multiple industries. Since joining PUSH Japan in 2021, she has drawn on her global experience to demonstrate leadership on cross-functional projects and support the company's expansion.
Sunda Mike (スンダ・マイク) is expected to continue driving PUSH's global business as it expands its presence around the world. The company has offices in Japan, Australia, Singapore, Norway and China. In recent years, it has worked on projects including collaborations between Nike Jordan and Travis Scott, and in 2025 it ranked highest in Campaign Asia's Independent Agency of the Year category.