アンドエスティHD (formerly Adastria) is using its employee influencers, who have a combined 15 million followers, as it seeks to expand its business ecosystem, including business-to-business operations centered on e-commerce, while revenue reaches a record high. The company sees its 4,400 employees as the core of efforts to expand its influence externally by enabling people to “go meet” them.
アンドエスティHD aims to transform e-commerce from a place to sell products into a playground and build a platform that brings together companies and people. With revenue reaching a record high, the company has set out a policy of expanding its business ecosystem.
The key to this strategy is the company’s employee influencers, who have a combined following of approximately 15 million. アンドエスティHD is expected to leverage this talent to create new value through e-commerce. The company has approximately 4,400 employees and is working to expand its influence as an organization.
A related event for a women’s apparel brand planning to open a store at Aeon Mall Kashihara in Nara Prefecture is reportedly scheduled for a weekend in mid-July.