The beta version of Sabai Social, a social media and review management service for Thai restaurants, has launched, offering centralised management of multiple social media platforms and AI-assisted operational efficiency.
CHANNEL J, a Thai subsidiary of PIALA INC., announced that it launched the beta version of Sabai Social, a social media and review management service for restaurants in Thailand, on 21 October 2026. The service is offered through its local operations.
Sabai Social brings major social media and review platforms, including Instagram, Facebook, TikTok, Google Business Profile and LINE, together in a single inbox. Users can reply to comments and messages, manage posts and check restaurant ratings from the same screen.
The beta offering is available to restaurant operators in Thailand, including those running multiple locations. The launch date and usage fees are listed as free during the beta period. The service website is sabai.social.
The company plans to enhance the service based on user feedback and operational data, with the aim of adding cross-location analysis, AI-assisted replies and post creation, regional marketing and other functions.