At the event marking the first anniversary of CREOK’s establishment, Aucfan’s Ishimaru Hiroaki (石丸啓明) spoke at a talk session. The companies shared their initiatives and future collaboration plans regarding discovery commerce and cross-border e-commerce.
Aucfan announced that Ishimaru Hiroaki (石丸啓明) spoke at the talk session held at CREOK’s first-anniversary event, “CREOK 1st. ANNIVERSARY.” The event was held on 16 October 2026, and the two companies are advancing cooperation in the live-commerce field.
The session theme was “The Future of Discovery Commerce,” and the participants discussed a form of commerce in which consumers discover new products through videos and livestreams, leading to purchases. Drawing on the group’s expertise, Ishimaru introduced the compatibility between reused goods and live commerce.
The Aucfan Group operates multiple live-commerce channels, including NETSEA MallLive, and also referred to its sales track record on TikTok Shop. It has also evaluated CREOK’s operational expertise and indicated a policy of using the strengths of both companies to create new sales opportunities for reused goods.
Looking ahead, the speakers discussed the development of discovery commerce and cross-border e-commerce three years from now. Based on its capital and business alliance with CREOK, Aucfan is considering medium- to long-term expansion in cross-border e-commerce. The company said it will continue efforts to deliver Japanese products overseas.