Apple is scheduled to hold its biggest new-product launch event of the year on 9 September, with a foldable iPhone expected to take center stage. The event will be held at the company's headquarters in Cupertino, California, and livestreamed on its website.
Apple will hold its biggest new-product launch event of the year on 9 September. The event is expected to feature new models of its major products and will be held at the company's headquarters in Cupertino, California. Media invitations carry the tagline “Awe and Shine.”
The potential full-scale entry of a foldable iPhone is among the event's key attractions. Apple is expected to enter the mainstream foldable smartphone market to keep pace with Samsung Electronics.
The iPhone 18 Pro and 18 Pro Max are scheduled to be unveiled, reportedly featuring faster semiconductors, longer battery life and enhanced camera capabilities. The larger models are expected to feature a mechanical variable aperture.
The second-generation iPhone Air and standard iPhone 18 will not be announced at the event, while the iPhone 18e, new Mac models and iPads are also expected to launch around the same time. CEO Cook is scheduled to remain as executive chairman after completing his 15-year tenure at the helm.