Yamagata City has appointed Sugachan Saiko No.1 (すがちゃん最高No.1) of Party-chan, who is from Yamagata, as its ramen public relations ambassador. The ambassador is expected to promote Yamagata’s ramen culture and the appeal of “Yama-ra.” At least, the article reports that Yamagata City officially announced the appointment as part of its public relations activities.
Yamagata City announced that it had appointed Sugachan Saiko No.1 (すがちゃん最高No.1) of Party-chan, who is from the area, as its ramen public relations ambassador. The appointment was made as part of the city’s public relations activities, and the appointee is expected to promote the appeal of “Yama-ra” widely going forward. The headline also notes that Yamagata has Japan’s highest ramen spending, suggesting that efforts to promote the region’s ramen culture will be strengthened.
The article indicates an intention to communicate the appeal of Yamagata City’s ramen culture externally through the appointment of a public relations ambassador. It explains that the appointee, who is from Yamagata, will actively disseminate information about local ramen.