Autobacs Seven announced that it will run a collaboration campaign with Golden Kamuy from 1 October to 31 December to raise awareness of winter safe-driving measures. Newly recorded in-store audio, limited cards distributed on a first-come, first-served basis, a prize-draw campaign and original merchandise are planned.
Autobacs Seven will run a collaboration campaign with the popular manga “Golden Kamuy,” set in Hokkaido, from autumn through winter. The campaign aims to strengthen awareness of winter safe-driving measures and emphasize the importance of vehicle maintenance. It will run from 1 October to 31 December 2026.
The collaboration will include in-store announcements using newly recorded character voices at stores nationwide. In the first-come, first-served campaign, customers who purchase products worth at least ¥500 and present a redemption coupon in the Autobacs app will receive a limited illustration card. Phase 1 will run from 1 October to 31 October, Phase 2 from 1 November to 30 November, and Phase 3 from 1 December to 31 December.
In the prize-draw campaign, limited vehicle inspection certificate holders will be awarded by lottery to customers who purchase or use one of the following: a set of 4 tires, tire chains, a vehicle inspection, or a statutory 12-month inspection. Entry through the Autobacs app is required.
Original merchandise featuring newly drawn artwork will go on sale at 130 stores nationwide from 28 October 2026. Sales through the official online store are also planned at a later date. Character panels will be displayed at 7 stores nationwide, with the participating stores to be announced later.