Sugi Holdings and Trial Holdings announced that they will establish the TOKYO Retail Media Federation to build a retail media platform spanning multiple retail companies. The announcement was made on 30 September 2026, and attention is focused on the federation’s future activities.
Sugi Holdings and Trial Holdings are pursuing a collaboration to build retail media spanning multiple retail companies.
They announced the establishment of the TOKYO Retail Media Federation and referred to future joint initiatives and the framework for advancing the collaboration.