Kasumigaseki Capital released a new commercial for its automated cold-storage warehouse brand LOGI FLAG, featuring former Japan national team soccer player Honda Keisuke (本田 圭佑). The 15-second commercial is scheduled to be rolled out across various advertising platforms.
On 16 October, Kasumigaseki Capital released a new commercial for its automated cold-storage warehouse brand LOGI FLAG. The 15-second commercial features Honda Keisuke (本田 圭佑) explaining the operation of the automated equipment in the style of a sports commentator.
LOGI FLAG's automated cold-storage warehouses are equipped with cold-storage areas capable of operating at −25°C and automate the receipt, transport, storage and dispatch of goods, allowing them to be operated without people entering the warehouse.
The commercial was produced to make more people aware of automated cold-storage warehouses as a new logistics infrastructure solution that reduces labor requirements, amid increasingly severe labor shortages in the logistics industry. It is expected to be rolled out sequentially on advertising platforms including TVer and YouTube.
The move appears aimed at raising awareness of LOGI FLAG and publicizing measures to address labor shortages, and viewing the video could increase interest in efforts to automate operations at logistics sites.