Heinz Japan has launched its new Sakusaku Crunch product. It uses a thick rice-flour coating and 9.7 mm cuts to offer 2 textures: extra-thin and crunchy, and slightly thicker and crispy.
Heinz Japan announced the launch of its new “Sakusaku Crunch” product. The coating uses a generous amount of rice flour, with the coating thickness and cut width set at 9.7 mm. The product is intended to offer a new potato texture distinct from the thin-cut texture of existing products.
The article highlights the product’s 2 distinct texture options: “extra-thin and crunchy” and “slightly thicker and crispy.” It also outlines the company’s aim of stimulating the coated potato category in the home-use frozen potato market.
The article reports that Heinz Japan is seeking to stimulate the home-use frozen potato market and expand the market, while suggesting that further developments and market response will be watched closely.