HOMMA opened a KH Living office in Dubai, UAE, marking the full-scale launch of its business expansion in the Middle East market. During a visit to the region, the company held a series of discussions with members of the royal family and government officials and confirmed its plans for future expansion.
HOMMA Group Inc. established an office in Dubai, UAE, as the Middle East base for its joint venture KH Living. This provides a foundation for the company to accelerate its expansion in the Middle East, and HOMMA announced plans to roll out home AI locally through its residential operating system, Built-in Intelligence (BII).
During a visit to the region in August, the company met with government officials, real estate agents and private bankers, as well as His Highness Sheikh Salem of the ruling family of Ras Al Khaimah, deepening its understanding of the needs and regulatory environment of the Middle East market.
KH Living aims to enter the region's ultra-luxury residential and resort development markets by integrating a residential operating system that centrally controls sensors, lighting and air conditioning from the design stage. Through this office, HOMMA plans to expand its network of local partners and provide home AI suited to the housing markets and lifestyles of the Middle East.
HOMMA positioned KH Living as its base for business expansion in the Middle East market and announced plans to promote the rollout of its residential operating system, BII, across the Middle East, including the UAE. The company plans to build its global business foundation by developing networks with local royal and government officials, developers and financial institutions.