YONDOSHI HOLDINGS, a jewelry company, is positioning secondhand luxury watches as a growth driver, among other moves. Against the backdrop of a blockbuster Season 2, companies are responding to a sense of urgency and pursuing business transformation. The article highlights examples of companies generating revenue from their “B-side.”
Nikkei Veritas introduces examples of companies whose Season 2 became a blockbuster and that are pursuing business transformation by turning a sense of urgency into a source of motivation. The feature focuses on how companies are using the “B-side” concept to expand revenue from perspectives beyond their core businesses.
Among them, jewelry company YONDOSHI HOLDINGS is said to be positioning secondhand luxury watches as a “growth driver” and plans to develop them as a new source of growth, rather than merely as a complement to its existing business. The specific methods and figures are detailed in the print edition, but the figures stated in the article are not reproduced here.
The feature presents examples of several companies using their “B-side” to improve profitability, enabling readers to compare and assess each company’s initiatives.