日本直販 has entered into a sponsorship agreement with its investee women's professional volleyball club, カノアラウレアーズ福岡, and will continue to strengthen collaboration in advertising and sales promotion, including naming-rights matches.
日本直販 has entered into a sponsorship agreement with the women's professional volleyball club カノアラウレアーズ福岡, operated by its investee カノア. Through enhanced collaboration following its capital and business alliance and naming-rights matches, the company intends to provide more sustained support for the club's challenges.
The agreement builds on the track record of collaboration in advertising, marketing and sales promotion, including the naming-rights match “日本直販PRESENTS MUA HANA DAY” held in March 2026. 日本直販 said it plans to support efforts to raise the club's profile, improve the fan experience and create points of connection with the local community.
The club is based in Fukuoka Prefecture and has been approved to join SV.LEAGROWTH for the 2026-27 season. 日本直販 is considering initiatives that use its expertise in product planning and digital programs to expand the spectator experience from “watching” to “participating” and “connecting.”
The parties involved expressed their intention to contribute to the club's growth and regional revitalization by drawing on experience since the capital and business alliance, including naming-rights matches, social media campaigns, digital prize draws and LINE integration, while noting the support provided to date.