Goldwin is pursuing opportunities in overseas markets by combining data with on-the-ground insight. The Overseas Sales Group covers North America and Asia and is working on creating stores that occupy a third position, as well as developing logistics solutions.
Goldwin is pursuing the development of overseas markets by using data analysis and on-the-ground experience as the two pillars of its approach. The Overseas Sales Group covers North America and Asia and is responsible for developing new destination stores and negotiating with existing stores. It handles everything from planning through PR and is also involved in coordinating logistics.
New business development sometimes starts with an approach from the other party, but the company takes a proactive approach by putting into words the type of store it wants to target and then pursuing it. The stores it seeks are intended to occupy a third position between functionality and fashion, with a focus on stores that also keep an eye on art and culture.
Overseas, proposals often focus on individual items such as pants, making it difficult to propose complete outfits. Differences in tariff rules between countries are another challenge. The work is described as rewarding because it combines local operational expertise with data to advance the overseas business by reviewing fundamental structures such as warehouse contracts and duty-free measures.
Daily work is extremely busy, involving overseas business trips, collaboration with local staff, discussions on design and photography, and submitting promotional materials. At the same time, the team is working to optimize the supply chain while reflecting feedback from the field. It builds around a core line of standard items centered on pants, combining use, function and design with close attention to detail.