Taiwanese perfume brand P.Seven Tea Perfume has announced the new Gocha series, blending Japanese and Taiwanese teas, and Gyoko, a new addition to its classic series. Three fragrances using green tea extract will launch first this autumn.
Taiwanese tea perfume brand P.Seven announced the new Gocha series, combining Japanese and Taiwanese teas. The company also unveiled 3 fragrances using green tea extract and Gyoko, a new addition to its classic series, with a market launch planned for this autumn.
The Gocha series uses the freshness of Japanese tea as its top note, with Taiwanese teas that complement the aromas derived from Japanese tea as the middle notes. It comprises 3 fragrances: gyokuro and biluochun tea, matcha and Jinxuan oolong tea, and hojicha and Gaoshan oolong tea.
At an experiential event for the series, the company explained the intent behind each fragrance design, including the reproducibility of gyokuro's aroma, the refreshing character of biluochun and the roasted aroma of hojicha.
On the same day, the company also unveiled the fragrance design for Gyoko, the latest addition to the classic series, which uses Four Seasons Spring tea combined with floral and woody aromas.
The new fragrances will launch first at Salon de Parfum 2026 at Isetan Shinjuku, followed by a nationwide launch in late November.