In the August 2026 ranking of Nikkei Cross Trend's 30 best articles, a feature comparing the marketing strategies of ANA Holdings and Japan Airlines ranked first, while features on generative AI Claude use cases and design also occupied the top spots.
In the ranking of Nikkei Cross Trend's 30 best articles for August 2026, a feature providing an in-depth comparison of ANA Holdings and Japan Airlines' marketing strategies ranked first. The series compared the two companies from multiple perspectives, including crisis response, UI/UX, data use and social media strategy, and received strong support.
A feature on practical marketing applications of Claude also ranked highly, with multiple articles introducing generative AI skills development and practical know-how making the list. The coverage also introduced the latest model, Fable 5, along with examples of organizations building up and using AI capabilities across the entire organization, highlighting organizational adoption as well as individual skill development.
Nikkei Design's feature series, "Redefining Color," highlighted the trend of food companies adopting blue as their corporate color, along with examples from Maruha Nichiro and Unisia Holdings. The adoption of blue-based colors was presented as a new phase in brand strategy.
In addition to the features, information on an AI training course and a discount campaign was published, including details of a 3-day course for marketers. The course is expected to explain how to use AI tools across multiple functions and apply them in practice.