Kasumi Arimura (有村架純) stars in the new commercial “A Morning When I Want to Be Smart,” which will begin airing on 3 December. The commercial launch event and an anecdote about her wearing a blue dress as her private clothing were also featured.
On 22 November, a press conference for the new product, the daily disposable contact lens 1DAY Menicon Premio, was held in Tokyo, where Kasumi Arimura (有村架純) appeared as the face of the new commercial. The event included anecdotes from the commercial shoot and comments from Arimura.
The new commercial, “A Morning When I Want to Be Smart,” is scheduled to begin airing on 3 December. Arimura wore a blue dress for the shoot. In an interview, she said that she likes cool colors and spoke about her preference for casual clothing and sneakers in her private life.
The commercial begins with a scene in which she oversleeps and depicts her rushing to get ready in the morning. It shows how the lens’s new Smart Touch feature makes insertion easy and helps her get ready smoothly in the morning. Attention is also focused on the company’s future developments.
Regarding her room’s interior, Arimura mentioned a simplicity that was the opposite of the commercial’s setting. She also discussed asking the art staff questions, refining her reactions during the performance, and creating the commercial’s overall impression.