Aiロボティクス’ beauty appliance brand Bright is making a full-scale entry into the salon market. As its first offering, it has launched Eleki Lift Pro, with plans to introduce multiple salon-exclusive products and consider distribution under other brands.
Aiロボティクス’ Bright brand has made its first entry into the salon market, launching the salon-exclusive Eleki Lift Pro as its first offering on 30 September. The product is intended for use at beauty salons and hair salons, and the company plans to introduce multiple products in the future.
Eleki Lift Pro is an upgraded salon-oriented version of the consumer Eleki Lift. EMS output in lift mode has been increased by up to 10% from the previous model, while the RF frequency has been raised to a maximum of 4 MHz. Lift and heat modes can each be set across 10 output levels.
Aiロボティクス acquired BJC, a wholesaler of salon products, for ¥25.5 billion in April 2026, providing the impetus for its entry into the salon market. BJC has a business platform serving approximately 40,000 salons. Going forward, the company plans to launch multiple Bright salon-exclusive products following Eleki Lift Pro and is also considering salon distribution for its other brands.
Targets for the number of stores adopting the product and revenue in the first year have not been disclosed. The company is targeting both beauty salons and hair salons, with initial adoption efforts focused mainly on beauty salons. Further updates, including the formal announcement of the number of stores adopting the product, are awaited.