PIGEON CORPORATION jointly developed the Childcare Engagement Cards, a card product designed to support balancing childcare and work, with 株式会社トリプルバリュー and launched sales through the latter’s online shop on 24 August 2026. A corporate package will also be provided free of charge for companies.
PIGEON CORPORATION jointly developed and launched the Childcare Engagement Cards, an interactive card product created using the company’s own childcare experiences, on 24 August 2026. The cards were developed by extracting 264 words from the childcare experiences of 139 employees and selecting 88 words that support balancing childcare and work. The product is intended to promote dialogue at home and in the workplace and broaden the idea of supporting childcare as a team.
For companies, the corporate package includes a free collection of PIGEON CORPORATION’s case studies on support for balancing childcare and work, a workshop implementation guide, and a post-experience review sheet. Support for in-house workshops is also available to companies that request it. The product is made in Japan, and the joint development was led by 株式会社トリプルバリュー.
The product is called the Childcare Engagement Cards, is priced at ¥4,400 including tax, and went on sale on 24 August 2026 through the 株式会社トリプルバリュー online shop. A video implementation guide for companies is also available. The cards are intended to support balancing childcare and work by helping users organize their own values concerning childcare and encouraging dialogue with their partners and colleagues.
The product was developed against the view that balancing childcare and work requires not only systems but also an environment that addresses psychological barriers and a lack of dialogue. It was created as part of the PFA project reporting directly to the president.