PIGEON CORPORATION is launching the Pigeon Kids Magic Exciting Shampoo Hat (Yellow), offering children an experience in which they can wash themselves while watching the flow of water through a scope, in addition to the existing function that helps keep water off the face.
PIGEON CORPORATION will launch a new shampoo hat from 26 October 2026 as the second Pigeon Kids product following the Japan Child-Rearing Support Award-winning first installment. The product will be sold through specialty baby-goods retailers and the official online shop.
In addition to the existing function that reduces splashing onto the face, the new product features a transparent scope through which children can watch water falling from the front, encouraging them to wash themselves while enjoying the sensation of water. It is intended to promote independent hair care, including among children who are afraid of water.
According to the company's survey, more than 80% of parents want to encourage their children's independence, while many children feel anxious about washing their own hair. The expanded product lineup will support the development of the habit of washing their hair themselves.
The new product builds on the first installment, Magic Foaming Body Soap and Magic Foaming Shampoo, which launched in February 2026 and subsequently won that year's Japan Child-Rearing Support Award. The company aims to develop a broader range of products.