Sweet has begun the phased launch of MEVILAGE's new water-light colored contact lens series, “LUMIÈRE SERIES” and “AQUA SERIES.” The lenses combine an axis-stabilized design with the MSLS manufacturing process to deliver sparkle and a clear, translucent appearance to the eyes.
On 2 November, Sweet began selling the new “LUMIÈRE SERIES” and “AQUA SERIES” from MEVILAGE, a colored contact lens brand featuring MINA of TWICE as its image model. The lenses use an axis-stabilized design to create a water-light effect with a clear, light-infused appearance and a three-dimensional look to the eyes. In-store sales will begin first, while online reservations are scheduled to run through e-commerce sites.
The LUMIÈRE SERIES includes the glamorous “Champagne Aura” and “Blush Aura,” which adds a healthy flush, and is available in 1DAY and 1MONTH types. The company says the series is designed to create a natural yet glamorous sparkle.
The AQUA SERIES includes “Crystal Aura,” which reflects a clear, translucent appearance, and “Aqua Aura,” which evokes the sparkle of a water surface. It is available only in the 1DAY type.
Sales will begin with in-store advance sales on 2 November, followed by online reservations from 4 to 12 November and regular sales from 13 November. As a campaign commemorating the launch of the new colors, customers who purchase 2 boxes at Don Quijote stores will receive 1 original trading card for every 2 boxes purchased. Web-exclusive campaigns will also be held through the official online store and e-commerce marketplaces.