UGREEN announced its strategy for strengthening its presence in Japan. The company has appointed actor Yamazaki Kento (山賢人) as its new ambassador and aims to promote NAS products among general consumers while strengthening its in-store presence.
At the event, UGREEN Japan presented its global business and growth strategy for the Japanese market, indicating that it views Japan as one of its key markets. Alongside plans to strengthen its local organization and logistics for the Japanese market, the company said it intends to expand its sales network linking digital channels with physical stores.
The company operates in more than 180 countries and regions and has over 300 million cumulative users. Sales in the first half of fiscal 2026 were reportedly approximately ¥140 billion, up 50.9% year on year. Its research and development capabilities are also being strengthened, with a total of 2,506 patents, 1,941 design patents, 517 utility models and an R&D team of 1,546 employees.
Under its new strategy for the Japanese market, the number of sales partners has exceeded 20, while the retail network is expanding to more than 1,000 stores. Key products include the charging-related Nexode Air, MagFlow Pro and Nexode Pro, as well as the NASync DXP GT, which supports dual 10GbE and up to 144TB, and the AI NAS iDX.
With Yamazaki Kento (山賢人) as its new ambassador, the company will use commercial announcements and demonstrations to highlight the consumer appeal of its products, including NAS devices. Going forward, it aims to strengthen its position in Japan by moving from brand awareness to brand trust.