At the 9th China International Import Expo in Shanghai, 157 Japanese companies will exhibit jointly as JAPAN MALL. The venue will be a 450-square-metre space in the agricultural products and food exhibition area, featuring displays of alcoholic beverages and food, an open kitchen and business meeting space.
At the 9th China International Import Expo, held in Shanghai from 5 to 10 November, 157 Japanese companies will participate in JAPAN MALL, a joint exhibition area established by JETRO.
During the event, exhibits related to Japanese companies' products and cultural exchange are scheduled to be presented.
JAPAN MALL will be located in the expo's agricultural products and food exhibition area and will cover 450 square metres. In addition to exhibition sections, it will include an open kitchen for cooking demonstrations and spaces for business meetings.
More than 80 companies will exhibit in the alcoholic beverage section, which will also feature an interactive event pitting AI against professional sake sommeliers.
More than 60 companies will exhibit in the food section, showcasing Japanese food-related products including confectionery, seasonings and beverages.