CyberAgent,Inc. has entered into a partnership with MAPPA and acquired a stake in MHD, MAPPA’s parent company. The aim is to combine MAPPA’s power to create anime with CyberAgent,Inc.’s power to deliver and expand their works to fans worldwide.
CyberAgent,Inc. has entered into a partnership with MAPPA, which is engaged in anime production and the licensing business, and acquired a stake in MHD, MAPPA’s parent company. The partnership is part of an effort to expand Japanese anime into global markets.
The companies aim to combine MAPPA’s power to create with CyberAgent,Inc.’s power to deliver, connecting works with fans across countries and regions. The presidents of both companies emphasize delivering high-quality works to fans worldwide, building on their long-standing relationship of trust.
Manabu Otsuka (大塚 学) of MAPPA said he wants to deliver Japanese anime to audiences in Japan and overseas in better ways and take on challenges with a sense of speed. Takahiro Yamauchi (山内 隆裕) outlined a policy of prioritizing creators’ freedom and willingness to take on challenges, explaining that the companies’ collaboration would draw on a broad range of areas, including marketing and distribution.