MINISTOP will roll out a major update to its in-app game “My MINISTOP” on Monday, 28 September. New ways to play and new items, including the addition of a gift box and the opening of a game center, are expected to encourage store visits.
MINISTOP has carried out a major update to its in-app game “My MINISTOP.” The company announced that the update would be released on Monday, 28 September, and the game has recorded more than 3.9 million downloads. The game lets players become store owners and create their own stores, with integration between the real world and the game as a key feature.
A new “Gift Box” feature has been added, expanding the range of items that can be obtained. The opening of a “Game Center” also makes limited-edition items available. These features have been introduced as mechanisms to increase the number of customers visiting My MINISTOP.
The update also strengthens player-to-player interaction, enabling players to visit and view stores created by other managers, give gifts to store managers and exchange messages with them. The company said it plans to continue offering engaging initiatives, including campaigns and coupon distribution.
This announcement is based on a press release from MINISTOP CO.,LTD. and focuses on the addition of new features through the major update to the in-app game. Attention is expected to remain focused on further updates and additional features.