Allied Architects has launched its “Business-Building CMO Solution,” in which professionals with experience as CMOs at operating companies support clients from management decision-making through execution. A key feature is that it is provided as an integrated offering with Kaname.ax, a data platform, and 3℃1, a creative collective.
Allied Architects has begun providing its new “Business-Building CMO Solution,” in which professionals who have led businesses themselves as CMOs at operating companies provide end-to-end support, from management decision-making through execution. The service goes beyond staffing or advisory agreements, and is provided as an integrated offering with the company’s data platform, “Kaname.ax®︎,” and creative team, “3℃1.” Its distinguishing feature is that decisions are grounded in customer data and carried through to execution.
The service operates as an integrated three-part structure. The business-building CMO participates as a partner in management decision-making, Kaname.ax® analyzes voice-of-customer data and visualizes insights, and 3℃1 develops policies and carries them through to execution. This aims to reduce the gap between strategy and execution and support highly feasible management decisions from both data and practical perspectives.