This article examines content strategies for the AI era centered on note, and how platform operations can work with creators to generate new businesses, based on interviews with those involved.
The use of AI is bringing note's profile as one of Japan's most advanced companies into focus, as it works to build new business models in response to changes in the times. The article introduces note's expanding business scope and efforts to drive user engagement and monetization through its platform, while comments from industry participants offer insight into their significance.
As competition to acquire IP intensifies, the focus is on efforts to create new businesses through platform operations, using relationships of trust with creators as their foundation. The article presents the view that collaboration to create value is expanding, citing IP development at UUUM as an example.
The improved convenience of AI is affecting value creation in text-based content, and the article expresses the view that text-information platforms such as note will emerge as winners in the changing environment. Establishing rules for publishing and the distribution of AI data is identified as a challenge for the future.