Fighters Sports & Entertainment has entered into a capital and business alliance with 高輪トラベル, which operates an Iceland-based AI one-stop travel booking service, to strengthen inbound visitor attraction to F Village.
FSE, based in Hokkaido, entered into a capital and business alliance agreement dated 5 October 2026 with the 高輪トラベル Group, which operates TripToJapan.com, an Iceland-based AI one-stop travel booking service. Through the alliance, FSE aims to strengthen inbound visitor attraction by incorporating accommodation, transportation and experience bookings into the options available to visitors to Japan traveling to F Village from the trip-planning stage.
The alliance comes against a backdrop of diverse visitors from Japan and overseas attending F Village, with inbound demand expanding. Inbound visitors exceeded approximately 36,000 in 2025, approximately double the 2024 figure. The alliance is intended to strengthen visitor attraction to F Village through TripToJapan.com and establish experience and sightseeing routes for visitors to Japan.
FSE will continue creating new opportunities for collaboration with companies and organizations in Japan and overseas and promoting initiatives to develop F Village as an area open to the world. In this project, TripToJapan.com will use a cart function that enables centralized booking of accommodation, rail travel, tickets and activities, while leveraging exposure in the North American market to improve the visitor reception environment at F Village and ES CON FIELD HOKKAIDO.
高輪トラベル, the operator of TripToJapan.com, has outlined plans to propose and enable bookings for itineraries that bring visitors to ES CON FIELD HOKKAIDO in cooperation with North American influencers. 高輪トラベル was also selected for the first cohort of Hokkaido F Village X, a global acceleration program based in Hokkaido and F Village.