Onono Group and Tokyo Stock Exchange Standard Market-listed Trailhead Global Holdings have announced a business partnership. The companies plan to supply Yamagoya's Japanese tonkotsu ramen product, “Yamagoya Gift: One Serving of Tonkotsu Ramen,” to the Mongolian market, with local marketing scheduled to begin in October 2026 and test sales in November.
Onono Group and Trailhead Global Holdings have entered into a business partnership agreement to establish a supply framework for Yamagoya Kyushu Chikuho Ramen products in the Mongolian market. The partnership will provide an integrated process covering exports from Japan, local distribution, advertising, PR and promotions, and restaurant rollout.
Under the partnership, Trailhead Global Holdings Co., Ltd. is the partner. The company is listed on the Tokyo Stock Exchange Standard Market under securities code 3358. The agreement was signed on 13 August 2026. The target brand is Yamagoya Kyushu Chikuho Ramen, the target product is “Yamagoya Gift: One Serving of Tonkotsu Ramen,” and the target market is Mongolia.
Onono will provide four functions across the areas of exports, distribution, advertising, PR and promotions, and restaurant rollout on a one-stop basis. Local marketing activities are scheduled to begin in October 2026, followed by the launch of test sales in November.
Looking ahead, the companies plan to consider expanding the Yamagoya brand's product range and geographic reach based on the results of test sales in Mongolia. They have also indicated a policy of establishing a local entity in Kazakhstan and expanding across Central Asia.
In comments by Representative Director Ono Ryusuke (小野竜介), the company expressed its commitment to emphasizing the process of communicating the value of its products overseas.