Why Homegrown Security Products Win Customers Beyond Price and Japanese-Language Support

In areas such as EDR, where overseas players are dominant, domestic vendors are highlighting unique strengths beyond price and Japanese-language support. FFRIセキュリティ, which uses a wholly Japanese-developed engine and develops its EDR functionality in-house, focuses on technology that stops threats and makes preventing attacks before they occur a key strength.

By leveraging its in-house engine, FFRI has established a system that uses multiple engines to comprehensively detect and contain attacks targeting vulnerabilities and unknown malware. It is strengthening its competitiveness in the domestic market through a recruitment policy focused on research and development and through its business operations.

In the web-filtering market, Digital Arts’ i-FILTER accounts for more than 55% of domestic sales and is characterized by the high-precision operation of a whitelist-based system. It ensures accuracy and comprehensive coverage by combining AI and human input to create its lists, and is expanding among public-sector and financial institutions in Japan.

One factor behind the survival of Japanese companies is their ability to reflect an understanding of Japanese business operations in their products. In addition to Japanese-language support, features such as an understanding of Japan’s organizational structures and the registration of keywords for blocking are valued for both convenience and practical operation in Japan.

A strategy such as FFRI’s, which uses development capabilities and accumulated domestic data as strengths and makes contract development for government agencies and high-difficulty projects its core businesses, can also be positioned as a realistic way for domestically developed security products to compete with overseas offerings.