Strong Sales of Apparel, Furniture and Household Goods
First written in FY2018-Q3. 3 of 7 entries say "Reframed", first in FY2021-Q1. Latest entry: FY2025.
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- FY2025ReframedAnnual report
「The number of new customers increased as acquisition efficiency improved, but the number of active customers was flat because the repeat rate among existing customers fell short of the plan.」
The description has shifted from expanding mail-order demand and strong product sales in the past to improved acquisition efficiency accompanied by the challenge of increasing the repeat rate among existing customers. - FY2025-H1ReframedAnnual report
「The response rate improved as a result of differentiating product prices and focusing on strengthening product appeal, among other factors, while the number of new customers and active customers increased year on year.」
In contrast to the earlier explanation of strong sales of apparel, furniture and household goods, and other products, the Company now indicates improvements in the response rate, number of new customers and number of active customers through pricing and stronger product appeal. - FY2024WorsenedAnnual report
「In the apparel and sundries mail-order business, higher procurement costs and costs for paper media such as catalogs and leaflets, resulting from the weaker yen and higher raw material and supply costs, led the Company to prioritize securing profitability by reviewing product prices and limiting the number of paper materials issued. Although the average order value increased as a result of price increases, the number of orders tended to slow by more than the increase in average order value.」
The description has changed from the earlier references to strong sales of apparel, furniture and household goods, and other products to references to price revisions and reduced use of paper media in response to the weaker yen, higher raw material costs and higher paper-media expenses, with the number of orders slowing. - FY2021-Q3RestatedAnnual report
「Against the backdrop of the spread of COVID-19, rising demand for mail-order sales, particularly of household goods and homewear, together with active advertising and sales promotion, lifted revenue to ¥69,554 million, up 19.7% year on year, and segment profit to ¥4,890 million, up 169.2% year on year.」
The Company continued to explain that stronger demand, particularly for sundries and homewear, contributed to higher revenue and profit in the general merchandise mail-order business. - FY2021-Q1ReframedAnnual report
「Against the backdrop of the spread of COVID-19, rising demand for mail-order sales, particularly of household goods and homewear, lifted revenue to ¥24,671 million, up 14.9% year on year, and segment profit to ¥1,897 million, up 141.0% year on year.」
The explanation has shifted from strong sales of apparel, furniture and household goods, and other products as a product-mix factor to a demand-structure explanation that demand for mail-order sales of sundries and homewear increased amid the spread of COVID-19. - FY2018RestatedAnnual report
「Sales of apparel, furniture and household goods, and other products were strong, with net sales of ¥78,614 million, up 4.5% year on year.」
The Company continued to explain that sales of apparel, furniture and household goods, and other products were a factor behind higher revenue in the general merchandise mail-order business. - FY2018-Q3First statedAnnual report
「Strong sales of apparel, furniture, miscellaneous goods and other products resulted in net sales of ¥61,404 million, up 6.5% year on year.」
Strong sales of apparel, furniture and miscellaneous goods are newly identified as drivers of higher sales in the General Mail-Order Business.