Creating Customers Through the Development of Local Products and the Yamazawa Brand and Communicating Their Value

「We have established the new prepared-food brands “Yamazawa Deli” and “Kono Machi No,” launched last fiscal year, and have sought to differentiate ourselves through original product development, delivering products centered on the local ingredients and flavors of Yamagata and Miyagi that reflect our identity as a locally rooted company committed to local production for local consumption.」

「We have established the new prepared-food brands “Yamazawa Deli” and “Kono Machi No,” launched last fiscal year, and have sought to differentiate ourselves through original product development, delivering products centered on the local ingredients and flavors of Yamagata and Miyagi that reflect our identity as a locally rooted company committed to local production for local consumption.」

「We have established the new prepared-food brands “Yamazawa Deli” and “Kono Machi No,” launched last fiscal year, and have sought to differentiate ourselves through original product development, delivering products centered on the local ingredients and flavors of Yamagata and Miyagi that reflect our identity as a locally rooted company committed to local production for local consumption.」

「In March 2025, we launched the new prepared-foods brand “Yamazawa Deli” and have proposed dietary habits that support customers’ mental and physical health under the concept, based on customer feedback, of “Let’s not try too hard; let’s rely on prepared foods.” As a company rooted in the local community, we also launched another prepared-foods brand, “Kono Machi no,” at the same time, delivering products featuring local ingredients and flavors from Yamagata, Miyagi and Akita.」

「In March 2025, we launched the new prepared-food brand “Yamazawa Deli.” Based on the concept “Let’s not try too hard; let’s rely on prepared foods when needed,” we have proposed eating habits that support customers’ physical and mental health. At the same time, as a locally rooted company, we launched another prepared-food brand, “Kono Machi No,” featuring local ingredients.」

「In March 2025, we launched the new prepared-foods brand “Yamazawa Deli” and have proposed dietary habits that support customers’ mental and physical health under the concept, based on customer feedback, of “Let’s not try too hard; let’s rely on prepared foods.” As a company rooted in the local community, we also launched another prepared-foods brand, “Kono Machi no,” at the same time, delivering products featuring local ingredients and flavors from Yamagata, Miyagi and Akita.」

「To create customers, we have focused on developing the Yamazawa brand while pursuing our uniqueness to move away from commoditized competition and increase customers’ motivation to visit our stores and purchase our products. We have pursued product quality and ways of selling that create added value based on 4 concepts: taste, health, production areas and convenience. Specifically, we have developed and expanded the “Dashi Tastes Great” and “Dashi Fragrance” series under the theme of “health,” pursuing taste while focusing on the umami of dashi despite reduced salt; developed flyer campaigns and store sections under the name “350 g of Vegetables” in conjunction with the vegetable-consumption initiative recommended by the Ministry of Agriculture, Forestry and Fisheries; expanded fresh salad sections offering ready-to-eat products; and developed products with increased vegetable content.」

「To create customers, we have focused on developing the Yamazawa brand while pursuing our uniqueness to move away from commoditized competition and increase customers’ motivation to visit our stores and purchase our products. We have pursued product quality and ways of selling that create added value based on 4 concepts: taste, health, production areas and convenience. Specifically, we have developed and expanded the “Dashi Tastes Great” and “Dashi Fragrance” series under the theme of “health,” pursuing taste while focusing on the umami of dashi despite reduced salt; developed flyer campaigns and store sections under the name “350 g of Vegetables” in conjunction with the vegetable-consumption initiative recommended by the Ministry of Agriculture, Forestry and Fisheries; expanded fresh salad sections offering ready-to-eat products; and developed products with increased vegetable content.」

「The company established the Brand Strategy Office as a department responsible for product planning, development and branding.」

「To create customers, we have focused on developing the Yamazawa brand while pursuing our uniqueness to move away from commoditized competition and increase customers’ motivation to visit our stores and purchase our products. We have pursued product quality and ways of selling that create added value based on 4 concepts: taste, local products and production areas, health, and convenience. Specifically, we have developed products for the “Dashi Tastes Great” series under the theme of “health,” focusing on the umami of dashi while reducing salt, and have worked to develop products and store sections that encourage vegetable consumption.」

「To create customers, we have focused on developing the Yamazawa brand while pursuing our uniqueness to move away from commoditized competition and increase customers’ motivation to visit our stores and purchase our products. We have pursued product quality and ways of selling that create added value based on 4 concepts: taste, local products and production areas, health, and convenience (the environment). Specifically, we have developed products for the “Dashi Tastes Great” series under the theme of “health,” focusing on the umami of dashi while reducing salt, and have worked to develop products and store sections that encourage vegetable consumption.」

「To create customers, we have focused on developing the Yamazawa brand while pursuing our uniqueness to move away from commoditized competition and increase customers’ motivation to visit our stores and purchase our products. We have pursued product quality and ways of selling that create added value based on 4 concepts: taste, local products and production areas, health, and convenience (the environment). Specifically, we have developed products for the “Dashi Tastes Great” series under the theme of “health,” focusing on the umami of dashi while reducing salt, and have worked to develop products and store sections that encourage vegetable consumption.」

「・Product development: Developing local products, developing the Yamazawa brand and promoting local production for local consumption ・Communicating value: Creating easy-to-shop stores with strong proposal capabilities and strengthening sales capabilities ・Capital investment (supermarket business and 株式会社サンコー食品): 6 new stores, 12 store revitalizations and a prepared-foods center」

「The company worked to maximize sales and profit by rigorously implementing and selling buyer-selected products and initiatives at all stores through theme-based proposals and merchandising. Specifically, it implemented a weekly, single-product promotional initiative called “Item of the Week,” and also worked to create merchandising that stimulates purchasing interest by establishing cross-departmental initiatives addressing seasonal products and trends.」

「The company worked to maximize sales and profit by rigorously implementing and selling buyer-selected products and initiatives at all stores through theme-based proposals and merchandising. Specifically, it implemented a weekly, single-product promotional initiative called “Item of the Week,” and also worked to create merchandising that stimulates purchasing interest by establishing cross-departmental initiatives addressing seasonal products and trends.」

「(a) Customer creation ・Product development: Developing local products, developing the Yamazawa brand and promoting local production for local consumption ・Communicating value: Creating easy-to-shop stores with strong proposal capabilities and strengthening sales capabilities ・Capital investment (supermarket business and 株式会社サンコー食品): 6 new stores, 12 store revitalizations and a prepared-foods center」