Focus on the Mobile Internet Sector
First written in FY2016. 4 of 5 entries say "Advanced", first in FY2017. Latest entry: FY2019-Q1.
The whole theme swung hardest in 2022: 1 of 6 companies on the "Worse" side.
2 other companies' latest entry also says "Advanced".
- FY2019-Q1AdvancedAnnual report
「Meeting diverse customer needs through the 3-brand strategy of SoftBank, Y!mobile and LINE Mobile」
The focus on Mobile Internet was expanded into a 3-brand strategy with the addition of LINE Mobile. - FY2018AdvancedAnnual report
「To expand our customer base, we have adopted a multi-brand strategy comprising the 3 brands SoftBank, Y!mobile and LINE Mobile, enabling us to respond precisely to a wide range of customer needs. We will also expand our points of contact with customers from individuals to households and create revenue opportunities by offering Ouchi-wari bundled-contract discounts for broadband services such as SoftBank Hikari and mobile communications services, as well as Ouchi-wari Denki Set bundled-contract discounts for communications services and SoftBank Denki.」
The focus on Mobile Internet was expanded into customer-base growth through a 3-brand strategy and bundled sales of communications, broadband and electricity services. - FY2018-Q2AdvancedAnnual report
「Under the SoftBank brand, in addition to offering the 20GB Data Plan, commonly known as Gigamonster, and the 50GB Data Plan, commonly known as Ultra Gigamonster, we introduced Half Price Support, which allows customers to purchase high-performance smartphones at an effective 50% discount.」
As part of the focus on Mobile Internet, a new program was introduced to reduce the cost burden of purchasing high-performance devices, in addition to large-capacity data plans. - FY2017AdvancedAnnual report
「Specifically, we are focusing on expanding the Ouchi-wari Hikari Set service, which discounts mobile communications charges for customers who subscribe to mobile communications and broadband services such as SoftBank Hikari as a package, in order to acquire new smartphone subscribers and retain existing customers. As the low-cost smartphone market expands, we are also actively expanding Y!mobile, our sub-brand for mobile communications services. In addition, we are working with Yahoo Japan Corporation, primarily in e-commerce, so that these smartphone customers use its services more extensively than before.」
The focus on Mobile Internet was translated into specific initiatives, including bundled sales, expansion of Y!mobile and e-commerce collaboration with Yahoo Japan. - FY2016First statedAnnual report
「Amid this change, we will achieve sustainable growth by focusing our business operations on the expanding Mobile Internet sector. Specifically, we are working to strengthen our communications networks, provide high-speed data communications services, expand our smartphone and tablet lineup, enhance mobile content, including games, optimize various services such as e-commerce for mobile devices, and expand our cloud services.」
Initiatives to expand mobile usage and revenue by combining communications, devices, content, e-commerce and cloud services.