Increasing Market Share in the Shapewear Market
First written in FY2021. 3 of 4 entries say "Restated". Latest entry: FY2023.
The whole theme swung hardest in 2024: 2 of 18 companies on the "Worse" side.
12 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「The company aims to expand its share of the women's underwear market by acquiring new customer segments.」
The goal of expanding market share in the shapewear market through product-line expansion, store-network expansion, and stronger events and promotions continues. - FY2023-Q1RestatedAnnual report
「The Group is promoting the expansion of new products and services, including beauty cosmetics, health-related products, maternity and baby products, wedding and banquet-related businesses, and beauty-related businesses, centered on shapewear sales, with the aim of creating a comprehensive beauty company offering a diverse range of beauty and health services to help women lead fulfilling lives.」
The company continues its policy of expanding diverse products and services in beauty and health, maternity and baby, weddings and banquets, and beauty-related businesses, centered on shapewear, with the aim of becoming a comprehensive beauty company. - FY2022RestatedAnnual report
「The company aims to expand its share of the women's underwear and related markets by strengthening diverse media promotions to establish shapewear as an everyday item rather than something associated with special occasions, creating store environments where customers can shop with peace of mind, and expanding products and services related to beauty and health.」
The company continues to pursue increased market share in the shapewear segment through media promotions, improvements to store environments, and expansion of beauty and health products and services. - FY2021First statedAnnual report
「The company aims to expand its share of the women's underwear market in the shapewear segment by strengthening diverse media promotions to establish shapewear as an everyday item rather than something associated with special occasions, while thoroughly implementing COVID-19 measures, creating store environments where customers can shop with peace of mind, developing body stylists (store employees) and expanding its product range.」
The goal of expanding market share in the shapewear segment is disclosed for the first time as being pursued through media promotions, store environments, human resources development and product expansion.