Announced details
Mexican fast food and food service
Taco Bell operates 10 locations in Japan.
YOASOBI supervised the collaboration menu. Collaboration with Taco Bell.
A music duo comprising Ayase and ikura. YOASOBI debuted in November 2019 and engages in musical activities, live performances, and collaborations with companies and brands. The duo has been on a North American tour since July 2026.
Taco Bell restaurants nationwide. 株式会社TBJ's head office is located at Morita Building, 1-5-6 Nihombashikakigaracho, Chuo-ku, Tokyo.
¥1,700 including tax / set. The chips can be changed to fries for an additional ¥60.
The company does not address Contract Value / Impact on Business Performance.
Billboard JAPAN, Billboard in the US, Apple Music and YouTube Music (listed as sources for information on YOASOBI's track record)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Y-BURRITO (a set comprising a burrito, chips and a drink) |
| Counterparty | YOASOBI |
| Counterparty overview | A music duo comprising Ayase and ikura. YOASOBI debuted in November 2019 and engages in musical activities, live performances, and collaborations with companies and brands. The duo has been on a North American tour since July 2026. |
| Relationship with the Company | YOASOBI supervised the collaboration menu. Collaboration with Taco Bell. |
| Offering price | ¥1,700 including tax / set. The chips can be changed to fries for an additional ¥60. |
| Launch date | Scheduled for 14 August 2026 (Friday) |
| Applicable area | Mexican fast food and food service |
| Location | Taco Bell restaurants nationwide. 株式会社TBJ's head office is located at Morita Building, 1-5-6 Nihombashikakigaracho, Chuo-ku, Tokyo. |
| Location scale | 10 locations in Japan. Taco Bell has more than 7,000 locations worldwide. |
| Usage history | Taco Bell operates 10 locations in Japan. |
| Source | Billboard JAPAN, Billboard in the US, Apple Music and YouTube Music (listed as sources for information on YOASOBI's track record) |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To offer a special menu available only this summer as a collaboration between YOASOBI, which is currently on a North American tour, and Taco Bell, which originated in the United States.