Worth reading
65In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
5809
¥ million (increase in FY2028 net sales compared with FY2025 results)Wording
Conditional
How definitive the wording is.Items stated in the management plan
FormulatedNet Sales+29.9%
基準 19,441Target25,250million
Operating profit+271.2%
基準 -295Target505million
Net income for the current fiscal year+158.5%
基準 -684Target400million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Operating profit marginNot disclosed → 2.00%
Only the target level is shown because the current level for comparison was not provided.What happened to the previous planFY2025 plan: consolidated net sales of ¥10,870 million and consolidated operating income of ¥145 million → FY2025 results: consolidated net sales of ¥19,441 million and consolidated operating loss of ¥296 million+78.9%Calculated from the two disclosed figures
Key initiatives
01Cross-brand CRM
02DX across customer touchpoints
03Enhancement of the group merchandising function
04Optimization of manufacturing and logistics functions
05Promotion of data-driven marketing
06Establishment of two-way marketing
07Initiatives toward becoming a social food company
08Community Engagement
Segment targetSegment Core Business (Core) / Net Sales ¥17,187 million / Operating profit ¥199 million / Operating profit margin 1.1% / Other 530 locations in operation, Segment Growth Business (Growth) / Net Sales ¥3,637 million / Operating profit ¥170 million / Operating profit margin 4.6% / Other 55 locations in operation, Segment Overseas Business (Global) / Net Sales ¥2,088 million / Operating profit ¥5 million / Operating profit margin 0.2% / Other 20 locations in operation; 8.3% of group net sales, Segment New Business (New) / Net Sales ¥277 million / Operating profit ¥62 million / Operating profit margin 22.5% / Other 200 accounts onboarded; 600,000 meals provided annually; 1.1% of group net sales
Non-financial targetsIndicator Number of group locations / Target value 605 locations (more than 600 locations) / Timing FY2028, Indicator Number of locations in operation in the core business / Target value 530 locations / Timing FY2028, Indicator Number of Taco Bell locations in operation / Target value 55 stores / Timing FY2028, Indicator Number of overseas business locations in operation / Target value 20 locations / Timing FY2028, Indicator Number of accounts onboarded for the new business / Target value 200 accounts / Timing FY2028, Indicator Annual meals provided by the new business / Target value 600,000 meals / Timing FY2028
Size of the Target MarketMore than 78,000 facilities in the target market segment; ¥5,125.4 billion. Source: Not disclosed.
Risks identified by the company
Intensifying competition in the food delivery market
Increased risk of falling behind competitors due to concentration among major platforms
Rising costs of building an in-house delivery network
Rising costs of seafood, rice and other raw materials
Higher labor costs, including the cost of securing personnel
Reason for revision or withdrawal
Against a backdrop of intensifying competition in the food delivery market, concentration among major platforms, and rising costs of building an in-house delivery network, the Company decided to change its policy for the delivery business and to selectively allocate and concentrate management resources.
| Item | Details |
|---|---|
| Plan name | New Medium-Term Management Plan (FY2026-FY2028) |
| Plan period | Fiscal years ending December 2026–December 2028 |
| Progress against the plan | Formulated |
| Sales Target | ¥19,441 million → ¥25,250 million（+29.9%） |
| Operating profit target | ¥-295 million → ¥505 million（Return to profitability） |
| Operating profit margin target | Not disclosed → 2.00% |
| Net income target | ¥-684 million → ¥400 million（Return to profitability） |
| Segment target | Segment Core Business (Core) / Net Sales ¥17,187 million / Operating profit ¥199 million / Operating profit margin 1.1% / Other 530 locations in operation, Segment Growth Business (Growth) / Net Sales ¥3,637 million / Operating profit ¥170 million / Operating profit margin 4.6% / Other 55 locations in operation, Segment Overseas Business (Global) / Net Sales ¥2,088 million / Operating profit ¥5 million / Operating profit margin 0.2% / Other 20 locations in operation; 8.3% of group net sales, Segment New Business (New) / Net Sales ¥277 million / Operating profit ¥62 million / Operating profit margin 22.5% / Other 200 accounts onboarded; 600,000 meals provided annually; 1.1% of group net sales |
| Non-financial targets | Indicator Number of group locations / Target value 605 locations (more than 600 locations) / Timing FY2028, Indicator Number of locations in operation in the core business / Target value 530 locations / Timing FY2028, Indicator Number of Taco Bell locations in operation / Target value 55 stores / Timing FY2028, Indicator Number of overseas business locations in operation / Target value 20 locations / Timing FY2028, Indicator Number of accounts onboarded for the new business / Target value 200 accounts / Timing FY2028, Indicator Annual meals provided by the new business / Target value 600,000 meals / Timing FY2028 |
| Key initiatives | Cross-brand CRM, DX across customer touchpoints, Enhancement of the group merchandising function, Optimization of manufacturing and logistics functions, Promotion of data-driven marketing, Establishment of two-way marketing, Initiatives toward becoming a social food company, Community Engagement |
| Results under the previous plan | FY2025 plan: consolidated net sales of ¥10,870 million and consolidated operating income of ¥145 million → FY2025 results: consolidated net sales of ¥19,441 million and consolidated operating loss of ¥296 million |
| Reason for revision or withdrawal | Against a backdrop of intensifying competition in the food delivery market, concentration among major platforms, and rising costs of building an in-house delivery network, the Company decided to change its policy for the delivery business and to selectively allocate and concentrate management resources. |
| Size of the Target Market | More than 78,000 facilities in the target market segment; ¥5,125.4 billion. Source: Not disclosed. |
| Risks identified | Intensifying competition in the food delivery market, Increased risk of falling behind competitors due to concentration among major platforms, Rising costs of building an in-house delivery network, Rising costs of seafood, rice and other raw materials, Higher labor costs, including the cost of securing personnel |
| Publication date | 23 March 2026 |
Items this document does not state (10)
ROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorPlan assumptionsDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In response to intensifying competition in the food delivery market, concentration among major platforms, and rising costs of building an in-house delivery network, the Company decided to change its policy for the delivery business and to pursue the selective allocation and concentration of management resources under the new medium-term management plan. In addition, in anticipation of a contraction in the domestic market, the Company intends to make its overseas business a driver of earnings diversification and medium- to long-term growth.
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