The “Gratitude” slogan marking the company’s 50th anniversary
First written in FY2017-Q3. 4 of 9 entries say "Reframed", first in FY2018-Q3. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026ReframedAnnual report
「Our slogan this year is “Professional skills, professional taste and professional pride. The next stage lies beyond the challenge,”」
The wording has been updated from expressions including the former “Delicious power changes the future” to the 2026 slogan putting professional skills, taste, pride and challenge front and center. - FY2024ReframedAnnual report
「With the 2024 company slogan, “The goal is always farther ahead. Passion is the greatest engine. Delicious power changes the future,” held close by all officers and employees, we will strive to achieve further growth.」
The wording has been updated from expressions including the former “Delicious power changes the future” to the 2024 slogan combining the goal, passion and delicious power. - FY2023-Q3RestatedAnnual report
「In particular, under our 2022 company slogan, “Delicious power changes the future,” we focused on pursuing even greater deliciousness.」
Under the 2022 slogan, “Delicious power changes the future,” we continue to pursue greater deliciousness. - FY2023-Q1RestatedAnnual report
「Under the 2022 slogan, “Delicious power changes the future,” we worked as one company to further improve QSC.」
The 2022 slogan, “Delicious power changes the future,” and QSC improvement remain ongoing company-wide policies this quarter. - FY2022ReframedAnnual report
「Guided by this year's company slogan, “Delicious power changes the future,” we have once again decided to work on “enhancing people's skills (honing the skills of master craftsmen).”」
The annual slogan has been changed from “Keep on Going ～前に進み続けよう～” to “Delicious power changes the future,” positioning food and master craftsmanship as the driving forces for the future. - FY2018RestatedAnnual report
「We have set “Keep on Going ～前に進み続けよう～” as our 2018 slogan and, with the goal of creating stores that customers will praise more and that will make them feel happier over the next 50 years, all employees will work together toward this objective.」
The 2018 slogan following the company's 50th anniversary and the goal of enhancing customer value for the next 50 years continue. - FY2018-Q3ReframedAnnual report
「With the goal of creating more “stores praised by our customers” over the next 50 years, we will not remain where we are but instead pursue further growth, adopting “Keep on Going ～前に進み続けよう～” as our 2018 slogan and continuing to move forward as one, with all employees united.」
The slogan has been changed from “Gratitude” for the company's 50th anniversary to “Keep on Going ～前に進み続けよう～” for the next 50 years, with the goal of creating stores praised by customers. - FY2018-Q1AdvancedAnnual report
「As the company marks its 50th anniversary on 24 December 2017, we will express our gratitude to all stakeholders who have supported us over the past 50 years, position this as a year of proactive initiatives toward becoming a 100-year company, beginning with the establishment of a foundation through stronger governance, and take the next step forward as All Osho under the slogan “Back to The Basic,” returning to our roots and strengthening our sales capabilities through improved QSC. All employees will wear commemorative badges expressing their gratitude for the company's 50 years, and we will sell a “50th Anniversary Special Menu” every month, while」
As part of implementing the 50th-anniversary slogan, we launched initiatives expressing our gratitude, including having all employees wear commemorative badges and selling a special menu each month. - FY2017-Q3First statedAnnual report
「And, as for the 2017 slogan marking the company's 50th anniversary, we have decided on “Gratitude.”」
“Gratitude” has been adopted as the company-wide slogan for 2017, the year marking the company's 50th anniversary.