Komori
Other Disclosures9878SEKIDO CO.,LTD.Retail

Test sales of the Korean cosmetics brand "Boncept" to begin at all "&choa!" stores in fall 2026

セキド will begin test sales of Korean cosmetics brand “Boncept” at all directly operated “&choa!” stores in autumn 2026. The company will offer products priced at ¥1,000 or less, focusing on ease of trial, including small quantities, and will assess sales trends and customer response.

Worth reading
59In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Neutral
Direction inferred from the company’s description.
Scale
1000
¥1,000 or less, including tax (product price)
Wording
Conditional
How definitive the wording is.

Announced details

Boncept (ボンセプト)
Applicable field (uses covered by this announcement)

Korean skincare market in Japan, cosmetics retail

Launch dateScheduled from autumn 2026
Relationship between the counterparty and the company
SEKIDO CO.,LTD.9878
Relationship with the Company

A business relationship in which セキド sells Boncept, a brand of TONYMOLY, for which ITOCHU Corporation has obtained exclusive distribution rights in Japan. Capital and personnel relationships are not disclosed.

CounterpartyITOCHU Corporation, South Korea’s TONYMOLY

ITOCHU Corporation has obtained exclusive distribution rights for Boncept in Japan. TONYMOLY is a Korean company that plans and manufactures Boncept. Other information on location, representative, capital, and year established is not disclosed.

Location (as indicated in this announcement)

All directly operated “&choa!” stores in Japan (individual locations are not disclosed)

All “&choa!” stores
Offering price

¥1,000 or less, including tax

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredBoncept (ボンセプト)
CounterpartyITOCHU Corporation, South Korea’s TONYMOLY
Counterparty overviewITOCHU Corporation has obtained exclusive distribution rights for Boncept in Japan. TONYMOLY is a Korean company that plans and manufactures Boncept. Other information on location, representative, capital, and year established is not disclosed.
Relationship with the CompanyA business relationship in which セキド sells Boncept, a brand of TONYMOLY, for which ITOCHU Corporation has obtained exclusive distribution rights in Japan. Capital and personnel relationships are not disclosed.
Offering price¥1,000 or less, including tax
Launch dateScheduled from autumn 2026
Applicable areaKorean skincare market in Japan, cosmetics retail
LocationAll directly operated “&choa!” stores in Japan (individual locations are not disclosed)
Location scaleAll “&choa!” stores
Items this document does not state (9)
Contract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To meet demand from customers who want to “try it casually first.” The company will also assess sales trends and the reactions of customers and store staff to explore the potential of “Korean skincare that is easy to try” as a category in the Japanese market.

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Test sales of the Korean cosmetics brand "Boncept" to begin at all "&choa!" stores in fall 2026 | SEKIDO CO.,LTD. (9878) timely disclosure | Komori