Announced details
Skincare and total care
Kono Junki (河野 純喜) is the brand ambassador for hada to kokoro (肌と心). HMV & BOOKS SHIBUYA is the venue for the POPUP.
Kono Junki (河野 純喜) is a member of JO1. He was born on 20 January 1998 and is from Nara Prefecture. HMV & BOOKS SHIBUYA is a store located at Shibuya Modi 5F, 1-21-3 Jinnan, Shibuya-ku, Tokyo.
Shueisha Vision: 1-21-3 Jinnan, Shibuya-ku, Tokyo. Wall sheet along the East Building connecting passage at the Shibuya Station East Exit underground plaza, B1F: East Building connecting passage, SCSQ, Shibuya Station East Exit underground plaza, B1F. POPUP: Event-front space on the 5th floor of HMV & BOOKS SHIBUYA, Shibuya Modi 5F, 1-21-3 Jinnan, Shibuya-ku, Tokyo.
All-in-One Cream Lotion: ¥2,970 including tax / 90 ml. At the POPUP, purchasers who spend ¥3,000 or more including tax will receive a gift. Prices for the other products are Not disclosed.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | hada to kokoro (肌と心), All-in-one Cream Lotion, Scented Jam Body Scrub, Melting Fresh Body Cream, Kakezan Combination Serum, Kakezan Gelato Mask, Multiplying Serum Point Sheet Mask |
| Counterparty | HMV & BOOKS SHIBUYA; JO1 Kono Junki (河野 純喜) |
| Counterparty overview | Kono Junki (河野 純喜) is a member of JO1. He was born on 20 January 1998 and is from Nara Prefecture. HMV & BOOKS SHIBUYA is a store located at Shibuya Modi 5F, 1-21-3 Jinnan, Shibuya-ku, Tokyo. |
| Relationship with the Company | Kono Junki (河野 純喜) is the brand ambassador for hada to kokoro (肌と心). HMV & BOOKS SHIBUYA is the venue for the POPUP. |
| Offering price | All-in-One Cream Lotion: ¥2,970 including tax / 90 ml. At the POPUP, purchasers who spend ¥3,000 or more including tax will receive a gift. Prices for the other products are Not disclosed. |
| Launch date | The transit advertising is scheduled to run from 1 June 2026 to 7 June 2026. The POPUP is scheduled to run from 2 June 2026 to 8 June 2026. |
| Applicable area | Skincare and total care |
| Location | Shueisha Vision: 1-21-3 Jinnan, Shibuya-ku, Tokyo. Wall sheet along the East Building connecting passage at the Shibuya Station East Exit underground plaza, B1F: East Building connecting passage, SCSQ, Shibuya Station East Exit underground plaza, B1F. POPUP: Event-front space on the 5th floor of HMV & BOOKS SHIBUYA, Shibuya Modi 5F, 1-21-3 Jinnan, Shibuya-ku, Tokyo. |
| Location scale | The transit advertising will run for 7 days from 9:00 to 24:00. The POPUP will feature 15 products. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To mark the transit advertising campaign and bring the brand's identity to a wider audience.