Announced details
Skincare, sales promotion
Kono Junki (河野純喜) is the brand ambassador for hada to kokoro (肌と心).
Born on 20 January 1998 and from Nara Prefecture. A member of JO1, who debuted in 2020. Active as the group’s lead vocalist and also appears in television programs and dramas.
JPY 2,970 (tax included) / 90 ml
The company aims to strengthen its sales foundation over the medium to long term. No specific amount of impact on financial performance was provided.
The company does not address Contract Value.
Major music charts (no specific survey or institution name provided)
| Item | Details |
|---|---|
| Names of Products / Services Covered | hada to kokoro (肌と心), All-in-one Cream Lotion |
| Counterparty | JO1 Kono Junki (河野純喜) |
| Counterparty overview | Born on 20 January 1998 and from Nara Prefecture. A member of JO1, who debuted in 2020. Active as the group’s lead vocalist and also appears in television programs and dramas. |
| Relationship with the Company | Kono Junki (河野純喜) is the brand ambassador for hada to kokoro (肌と心). |
| Offering price | JPY 2,970 (tax included) / 90 ml |
| Launch date | 28 April 2026 (scheduled; campaign launch date) |
| Applicable area | Skincare, sales promotion |
| Impact on Business Performance | The company aims to strengthen its sales foundation over the medium to long term. No specific amount of impact on financial performance was provided. |
| Source | Major music charts (no specific survey or institution name provided) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The campaign is intended to expand brand touchpoints, create purchasing opportunities, establish a mechanism that encourages repeat purchases, build ongoing relationships with customers, increase brand awareness, and strengthen the sales foundation over the medium to long term.