Announced details
Skincare and total care
A cumulative total of 250,000 attendees, based on the world tour and Tokyo Dome concert performances by JO1, of which Junki Kono (河野純喜) is a member
Junki Kono (河野純喜) will be appointed as the brand ambassador for a brand operated by SEKIDO CO.,LTD. No capital or personnel relationship is disclosed.
A member and lead vocalist of the global boy band JO1. Born on 20 January 1998 in Nara Prefecture. Made his debut as a member of JO1 in 2020.
All-in-one Cream Lotion: ¥2,970 (tax included) / 90 ml
Kakezan Combination Serum: ¥2,640 each (tax included) / 30 ml
Kakezan Gelato Mask: ¥2,640 each (tax included) / 110 ml
The company does not address Contract Value / Impact on Business Performance.
Major music charts (specific names and research organizations not disclosed)
| Item | Details |
|---|---|
| Names of Products / Services Covered | hada to kokoro (肌と心), All-in-one Cream Lotion, Kakezan Combination Serum, Kakezan Gelato Mask |
| Counterparty | Kono Junki (河野純喜) (JO1) |
| Counterparty overview | A member and lead vocalist of the global boy band JO1. Born on 20 January 1998 in Nara Prefecture. Made his debut as a member of JO1 in 2020. |
| Relationship with the Company | Junki Kono (河野純喜) will be appointed as the brand ambassador for a brand operated by SEKIDO CO.,LTD. No capital or personnel relationship is disclosed. |
| Offering price | All-in-one Cream Lotion: ¥2,970 (tax included) / 90 ml, Kakezan Combination Serum: ¥2,640 each (tax included) / 30 ml, Kakezan Gelato Mask: ¥2,640 each (tax included) / 110 ml |
| Launch date | Promotional activities scheduled to roll out in phases from April 2026 |
| Applicable area | Skincare and total care |
| Usage history | A cumulative total of 250,000 attendees, based on the world tour and Tokyo Dome concert performances by JO1, of which Junki Kono (河野純喜) is a member |
| Source | Major music charts (specific names and research organizations not disclosed) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company believes that Junki Kono's (河野純喜) visual appeal, voice and approach to developing his expressive abilities resonate with the brand's commitment to product formulation and to the feel and satisfaction of its products.