VENCE EXCHANGE's Overhaul of Its Product Development Structure and Customer Traffic Recovery
First written in FY2018-Q3. 1 of 3 entries say "Reframed", first in FY2018. Latest entry: FY2019-Q1.
Cox moved to the "Worse" side of this theme in 2018.
The whole theme swung hardest in 2024: 1 of 8 companies on the "Worse" side.
0 other companies' latest entry also says "Worsened".
- FY2019-Q1WorsenedAnnual report
「At VENCE, we prioritised improving product efficiency through comprehensive merchandising reforms. However, prolonged sales weakness from the previous fiscal year and a substantial shortfall against the gross profit margin plan due to price reductions associated with inventory disposal had a significant impact on the deterioration in performance.」
While continuing merchandising reform at VENCE, the deterioration in profitability improvement was attributable to the prolonged sales slump from the previous fiscal year and changes in selling prices associated with inventory clearance. - FY2018ReframedAnnual report
「VENCE is prioritizing improved product efficiency through thorough merchandising reform and will proceed with its brand relaunch. It will also promote a shift to e-commerce and an omnichannel model using social media, increasing the e-commerce sales ratio.」
The plan has been reorganized from the previous filing's focus on revamping the product development structure and recovering customer traffic to one centered on merchandising reform, rebranding and a shift toward e-commerce. - FY2018-Q3First statedAnnual report
「VENCE EXCHANGE, which took time to improve from the previous year and struggled in the first half, revamped its product development structure from the second half and prioritised customer recovery and inventory clearance. As a result, customer numbers began to increase in early November, and November customer numbers recovered to 115.2% of the comparable figure for existing stores.」
For VENCE EXCHANGE, the company has for the first time provided specific details of measures to be implemented from the second half, including revamping the product development structure and prioritizing the recovery of customer traffic and inventory clearance.