Building a ¥20 billion business with a single ikka brand
First written in FY2018. 1 of 2 entries say "Softened", first in FY2019-Q1. Latest entry: FY2019-Q1.
No other company in this theme has enough history to compare yet.
- FY2019-Q1SoftenedAnnual report
「In the current fiscal year, with returning to profitability as our top priority, we are promoting SPA reform and pursuing 4 priority initiatives: expanding ikka's growth and improving its profitability, improving profitability at LBC and VENCE, promoting digitalization, and streamlining headquarters while improving operational efficiency. We aim to shift to renewed growth and establish stable profitability.」
ikka's growth and expansion remain stated objectives, but the numerical target of making it a ¥20 billion brand, included in the previous filing, has not been reiterated in this filing. - FY2018First statedAnnual report
「In addition to thoroughly reforming existing stores and improving store efficiency, we will expand new store openings and strengthen e-commerce, with the aim of building ikka into a ¥20 billion brand.」
The company has, for the first time, explicitly set a ¥20 billion target for a single brand, using existing-store reform, improved store efficiency, new store openings and stronger e-commerce as its means.