Repositioning GRAND PHASE for Casual Business and Acquiring Customers in Their 40s
First written in FY2017-Q2. 2 of 4 entries say "Restated". Latest entry: FY2018.
25 other companies' latest entry also says "Advanced".
- FY2018AdvancedAnnual report
「The core brand ikka opened its first new store exceeding 100 tsubo at Aeon Mall Kofu Showa in November, as part of its move toward larger family-oriented stores. In addition to menswear, womenswear and kidswear, the store offered new product lines including men's casual-business wear and women's office casual wear, as well as sporty and relaxed styles, and introduced new proposals such as coordinated outfits that parents and children can wear together.」
New product lines, including casual-business wear, and coordinated-outfit proposals were offered at a new family-oriented store exceeding 100 tsubo. - FY2017RestatedAnnual report
「The men's brand GRAND PHASE, launched in 2012, was relaunched in September as a casual-business brand after redefining its primary target as customers in their 40s. The company plans to propose outfits suited to a wide range of occasions, attract new customers and further develop the new-format ikka LOUNGE business.」
The company reiterated its policy of repositioning GRAND PHASE as a casual-business brand for customers in their 40s, attracting customers and further developing ikka LOUNGE. - FY2017-Q3RestatedAnnual report
「The men's brand GRAND PHASE, launched in 2012, was relaunched in September as a casual-business brand after redefining its primary target as customers in their 40s. The company plans to propose outfits suited to a wide range of occasions, attract new customers and further develop the new-format ikka LOUNGE business.」
The company reiterated its September relaunch of GRAND PHASE as a casual-business brand for customers in their 40s, along with its policy of attracting new customers and further developing ikka LOUNGE. - FY2017-Q2First statedAnnual report
「In the ikka business, the men's brand GRAND PHASE, launched in 2012, was relaunched in September as a casual-business brand targeting customers in their 40s. The company plans to propose outfits suited to a wide range of occasions, attract new customers and further develop the new-format ikka LOUNGE business.」
The men's brand GRAND PHASE was relaunched in September after redefining its primary target as customers in their 40s and repositioning it as a brand suited to both casual and business wear.