Development of a 50th-anniversary commemorative product and promotional campaign

「There were no material changes during the nine-month period of the current consolidated fiscal year in the group's management policies, management strategies or other matters.」

「In the retail business, as we reached the milestone of our 50th anniversary this fiscal year, we actively pursued initiatives under the theme “Happiness in this town, always,” including strengthening our range of local products, developing commemorative products themed around the 50th anniversary of our founding and launching new promotions using our proprietary card, in order to express our gratitude to local residents.」

「In the retail business, we have sought to differentiate ourselves from other stores by developing "50th Anniversary Commemorative Products," expanding local production for local consumption and sales of Seven & i Holdings Co.,Ltd.'s private brand "Seven Premium," and launching new sales promotions centered on the company's 50th anniversary, in order to strengthen our sales capabilities.」

「In fiscal 2019, our Group marked the 50th anniversary of its founding, and we worked to express our gratitude for 50 years of patronage from local residents through our products, sales promotions and services. In the retail business, to strengthen our sales capabilities, we worked to differentiate ourselves from other stores by developing 50th anniversary products, expanding local production for local consumption and increasing sales of Seven Premium, the private brand of Seven & i Holdings Co.,Ltd., as well as launching new sales promotions themed around the 50th anniversary of our founding.」