Deco Home's new store format and pilot stores
First written in FY2019-Q1. 1 of 2 entries say "Advanced", first in FY2019. Latest entry: FY2019.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2019AdvancedAnnual report
「Deco Home has completely renewed its store logos and signage and adopted substantially different product displays and in-store presentation, accelerating store openings that clearly differentiate it from Nitori stores. As a result, the number of stores increased by 38 to 505.」
The Company is rolling out Deco Home's new store format across multiple locations and accelerating store openings. - FY2019-Q1First statedAnnual report
「Deco Home Tressa Yokohama, which opened in March 2018, was launched as a pilot store to differentiate itself clearly from Nitori stores by completely renewing its logo and signage and adopting substantially different product displays and in-store presentation.」
For Deco Home, the Company renewed the logo, signage, product displays, and in-store presentation and opened a pilot store to test differentiation from Nitori stores.