Revamping the in-store experience using digital equipment

「In June, we opened the Shibuya Koen-dori store in Shibuya, one of Japan’s leading cultural centers, with one of the largest sales floors along the Yamanote Line. Across its 9 floors, the store offers new forms of visual merchandising, including areas where customers can experience the comfort of high-performance floor mattresses and mattresses, as well as model displays of storage and laundry products that convey actual usage scenarios and a sense of scale, making it easier to visualize different aspects of daily life. We also use the latest digital equipment to provide a shopping experience unlike any before.」