Expanding Customer Traffic at Existing Food-Service Outlets, Attracting New Customer Segments and Optimizing Site Locations
First written in FY2020. 9 of 22 entries say "Advanced", first in FY2024-Q3. Latest entry: 2026-10-13.
The whole theme swung hardest in 2018: 1 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Softened".
- FY2027-H1Slower store-opening pace alongside new products and promotional initiativesAnnual report
「In addition to continuing to promote store digital transformation from the previous fiscal year and developing new menu items, we held 5 promotional menu fairs and 1 campaign. However, because the pace of store openings was slower than planned and customer numbers remained sluggish during campaigns, same-store sales at directly operated stores from January to June were 96.5% of the year-earlier level.」
Although store digital transformation, new menu items, 5 menu fairs and 1 campaign were implemented, the slower pace of store openings and sluggish customer numbers resulted in same-store sales at Katsuya's directly operated stores reaching 96.5% of the year-earlier level from January to June. - FY2026AdvancedAnnual report
「At Katsuya (Japan), the core tonkatsu specialty chain in the food-service business, we offered 16 promotional menus and ran 3 campaigns in addition to promoting store DX. As a result, year-on-year sales at existing company-operated stores for January to December remained strong at 102.9%. Regarding store openings and closures, 5 company-operated stores and 10 franchised stores were opened, bringing the number of stores at the end of December to 506, a net increase of 15 from the end of the previous fiscal year.」
Specific progress was shown in DX, 16 promotional menus, 3 campaigns, year-on-year sales at existing stores of 102.9%, and 506 Katsuya stores. - FY2026-H1AdvancedAnnual report
「In addition to promoting store DX, we offered 8 promotional menus and ran 1 campaign. As a result, year-on-year sales at existing company-operated stores for January to June remained strong at 104.3%. Regarding store openings and closures, 3 company-operated stores and 5 franchised stores were opened, bringing the number of stores at the end of June to 499, a net increase of 8 from the end of the previous fiscal year.」
At Katsuya, the company implemented DX, offered 8 promotional menus and ran 1 campaign, with year-on-year sales at existing company-operated stores reaching 104.3%. The store network also expanded to 499 stores. - FY2025AdvancedAnnual report
「To strengthen Katsuya's organizational capabilities, we will maintain and improve stores' QSCA (Quality, Service, Cleanliness and Atmosphere) and further enhance existing products. We will also promote store DX and the nationwide rollout of the Katsuya app to improve customer convenience, and open new-format stores to expand the scale of the business.」
Growth measures for existing food-service stores were specified as QSCA, product improvements, store DX, the nationwide rollout of the app and new-format store openings. For Karayama, the company also announced the establishment of the new format, promotional menus and accelerated store openings. - FY2025-H1Expansion in the number of promotional menu offeringsAnnual report
「At Katsuya (Japan), in addition to promoting store DX, we offered 7 promotional menus. As a result, year-on-year sales at existing company-operated stores for January to June remained strong at 105.7%.」
The existing DX and promotional menu initiatives were quantified, with 7 promotional menus offered at Katsuya during the interim period and year-on-year sales at existing company-operated stores reaching 105.7%. - FY2025-Q1RestatedAnnual report
「There were no material changes during the first quarter of the current consolidated cumulative period in the Group's management policies, management strategies or other related matters.」
The company states that there have been no significant changes to its existing business strategy, including increasing customer traffic at existing food-service stores, attracting new customer segments and optimizing locations. - FY2024AdvancedAnnual report
「We will pursue store expansion by strengthening our organizational capabilities, while promoting store DX to improve customer convenience. We will also work to develop highly attractive products and promotional menus, with the aim of further enhancing the Katsuya standard.」
Measures to strengthen existing food-service stores were specified as strengthening organizational capabilities, expanding store openings, store DX, product strength and promotional menu development. In addition, the company announced a model change to "New Karayama," including a refresh of Karayama's standard menu. - FY2024-Q3Specific number of promotional menu offeringsAnnual report
「In addition to promoting store DX, 10 promotional menus were offered at Katsuya (Japan) and 9 at Karayama and En (Japan), resulting in strong year-on-year sales at existing stores」
The number of implementations by format was specified for the existing store DX and promotional menu initiatives. Promotional menus were offered 10 times at Katsuya and 9 times at Karayama and En, and were stated to have supported sales at existing stores. - FY2024-Q1Explicit focus on store DX and promotional menu initiativesAnnual report
「By promoting store DX and offering promotional menus, year-on-year sales at existing stores remained strong」
In addition to existing initiatives such as increasing customer traffic at existing food-service stores and attracting new customer segments, store DX and promotional menus were identified as specific initiatives. - FY2023-Q3RestatedAnnual report
「Amid a challenging business environment, including rising food ingredient prices accompanying the weaker yen and soaring crude oil prices, we worked to deliver "overwhelming product strength" and strengthen takeout offerings. Net sales and operating revenue were ¥34,242 million, and operating income was ¥3,633 million.」
In the food-service business, the company continues to strengthen its product offering and takeout business, in line with its existing policy of increasing customer traffic at existing stores. These initiatives were described as being pursued amid a weaker yen and rising food ingredient and crude oil prices. - FY2023-Q2Explicit focus on product strength and takeoutAnnual report
「Despite the challenging business environment, we worked to deliver "overwhelming product strength" and strengthen takeout offerings. Net sales and operating revenue were ¥22,187 million, and operating income was ¥2,406 million.」
In addition to existing measures such as increasing customer traffic at existing stores, the company explicitly identified "overwhelming product strength" and stronger takeout offerings as specific initiatives for the food-service business. - FY2023-Q1RestatedAnnual report
「There were no material changes during the first quarter of the current consolidated cumulative period in the Group's management policies, management strategies or other related matters.」
The company states that there have been no significant changes to its existing business strategy, including increasing customer traffic at existing food-service stores, attracting new customer segments and optimizing locations. - FY2022-Q3RestatedAnnual report
「There were no material changes during the nine-month period of the current consolidated fiscal year in the group's management policies, management strategies or other matters.」
The company states that there have been no significant changes to its existing business strategy, including increasing customer traffic at existing food-service stores, attracting new customer segments and optimizing locations. - FY2022-Q2RestatedAnnual report
「There were no material changes during the cumulative second quarter to the Group's management policies, management strategies or other related matters.」
The company states that there have been no significant changes to its existing business strategy, including increasing customer traffic at existing food-service stores, attracting new customer segments and optimizing locations. - FY2021-Q3RestatedAnnual report
「There were no material changes during the nine-month period of the current consolidated fiscal year in the group's management policies, management strategies or other matters.」
The company states that there have been no significant changes to its existing business strategy, including increasing customer traffic at existing food-service stores, attracting new customer segments and optimizing locations. - FY2020First statedAnnual report
「In the food-service business, we will strengthen initiatives to increase customer traffic at existing stores and attract new customer segments, while pursuing and creating optimal locations.」
To establish a profit base for the food-service business, the company has identified increasing customer traffic at existing stores, attracting new customer segments, and pursuing and creating optimal locations as specific measures.